Monday, 3 August 2009

Vision Express advert

This is a reasonably new advert for vision express. It uses the eye theme much like the residents as a funny device for an advert. It has a slightly lo-fi approach that works with the costumes to give it a quirky feel, if it was polished it would be scary and not really be appropriate for the advert. It would be risky having a campaign with something similar in it, but i could put a new twist on the idea and make it my own, that could work.

Oxygen bars
"An oxygen bar is an establishment, or part of one, that sells oxygen for recreational use. Individual flavored scents may be added to enhance the experience. The flavors in an oxygen bar comes from bubbling oxygen through bottles containing aromatic solutions before it reaches the nostrils: most bars use food-grade particles to produce the scent, but some bars use aroma oils."

A oxygen bar could work for this o2 brief, it has a slightly futuristic feel to it. A bar is a place of social interation - where people "connect". The designs of the bars above are quite poorly thought out and look tacky. Particularity the blue backlighting, these could be redesigned to look a lot better. This could be combined into a whole unit.

Sunday, 2 August 2009

The residents

"Over the course of a recording career spanning several decades, The Residents have remained a riddle of Sphinx-like proportions; cloaking their lives and music in a haze of wilful obscurity, the band's members never identified themselves by name, always appearing in public in disguise -- usually tuxedos, top hats and giant eyeball masks -- and refusing to grant media interviews."

The residents have a crazy persona, of eyeball headed men in tuxedos. The image works suprisingly well and has held up for the residents for decades. the roundness of the eyeball works as a head, and gives them a freakish quality, but also the tuxedo offsets that with a smart look. The single eyeball has often been a horror icon, such as a cyclops or saurens eye in lord of the rings, but by pairing it with the tuxedo and right attitude it takes on a fun conotation. This is something i could use in the o2 brief as it is strange but cool. possibly with other facial features such as nose and mouth.

etienne de crecy

etienne de crecy live is similar to the daft punk live show but instead using a giant cube as the visualiser. I like the setup of the cube, with the DJ in the middle. It makes him part of the act and again amplifies whatever hes doing. Theres a futuristic vibe to the set/visuals thats becoming popular at the moment, this could be an angle i work with.

Saturday, 1 August 2009

daft punk live

daft punk live is a epic event. The colours, lights and lasers all build up to an amazing show that links the crowd together as one. The visuals amplify the effect of the music and really bring everyone together as one mass. If i could i would try and harness this energy for this o2 brief, try and capture something of what brings the music, visuals and crowd together as one.

real shapable clouds

This man has invented a way of shaping clouds to various different shapes. I think that shaped clouds could work in an advert, sky writing has always been popular and it fits with the themes of this project.

Cloud installation

I love this cloud installation, taking something you see every day and bringing it to a different locale makes you reassess and take notice of it again. Clouds could work well for this o2 brief, as they are beautiful, light, and are related to the oxygen which o2 takes its name.

Thursday, 30 July 2009

Microsoft surface 2008

This is microsoft surface. It could be seen as a more advanced version of the ibar i blogged about before, it has massive interactivity. Combining it with a mobile phone someone could look at their pictures, swap phone numbers and organise themselves using it. I think this technology could work with o2, having it as a semi-mobile stand, vechicle or bar that could move around at festivals, clubs, bars or the like.

Wednesday, 29 July 2009

interactive bar

This is the ibar, an interactive bar that recognises with items are placed on top of it and links them with rays of light. I like the visual aspect of this technology and how it can link and connect people. It also gets people talking and interacting with each other and the bar. This technology could be adapted for o2 use and used for a promotional item.

Saturday, 25 July 2009

latest o2 advert

This is the current o2 advert from the theme "we're better connected" It is a upbeat advert, and fun, showing lots of different people and creatures getting along. It is a visual feast, with slick animation and film used together. Despite this i think it is quite forgettable and doesnt have as much memorable appeal as other adverts out there.


Photo mosaics are like the images seen above - large images made of lots of smaller ones. I think this technique could be took to a larger more interactive scale. If at a festival everyone took a picture of themselves or brought photos together, they could be formed into a larger image in the o2's spirit of connectedness. it could be done on a large screen and worked out digitally.


I love detailed vector images like this, and i would love to try my hand, but im limited on programs to use at the moment. The o2 brief calls for simplicity, so i may save it for another time unless i have an idea that fits

Friday, 24 July 2009

o2 rugby advert

o2 here supporting the irish rugby. It still uses the shades of blue that are associated with the o2 name, and uses the simple popping out of the frame device to sell the advert. o2 like to keep things simple yet effective. theres a cool calm but reassuring theme to a lot of the adverts ive seen, not overly jokey and reasonably consistant throughout.

Chris De Vincenzo

I love the way in this image that the dress and the added effects combine to create a striking composition. Effects like these is where photoshop comes into its own.

Thursday, 23 July 2009

o2 german advert

o2 here again sticking to the colours that they tended to use across all their adverts. It has a futuristic feel, the light waves and droplike shapes brought together in a composition that really sells the futuristic o2 message. They have moved on to we're better connected now, but people still remember these sort of campaigns and the futuristic messege they gave out.

Wednesday, 22 July 2009

o2 power 2006

This is another advert from 2006. o2 at the time where really pressing the blue and white colour scheme to their adverts to get across the branding. Later they could take those colours and people would recognise o2 just from the colours, or an oxygen bubble. This is a simple idea and has energy due to the neon light outlines that the advert uses, but visually it is repetative and boring and relys too much on the voiceover.

o2 bubble advert

This is an o2 advert from 2006. It works with the oxygen bubble synonymous with the o2 brand, making up its logo. But this time it flys around a city. o2, see what you can do is the tagline. It is in a way a exercise in the slickness of the graphics. I find the advert is slightly dull except to wow people with the visual effects and camera work. The actual concept is simple and it does relate to the brand, and how it links people together, it is for brand recognision not to promote o2's products. It also assumes that you know somewhat what o2 as it doesnt mention the phone network outright in the visuals of the advert at all. It instead relys on metaphor.

sydney opera house

I really like this piece. It is cheeky yet makes you stop and think. It also reminds me of o2 campaigns and the simplicity that they aim for. This image has shown me that something can be really simple and still be effective.

Tuesday, 21 July 2009

Chuck Anderson light work

Chuck anderson is a photoshop designer that i greatly admire for his light based designs. They give off so much energy and movement in his pieces. I would hope to capture some of that energy in my o2 work. Although there has been a lot of work of this ilk recently and i can see trends moving on soon.

Monday, 20 July 2009

Rain cup

couldnt find the creator of this image as the site is in russian, but i love the use of physical objects that are then photographed in this. With a little bit of illustration and the effect is complete. Charming and simple, but effective. I will try and use different media in this o2 brief to get a wider range of media.

Sunday, 19 July 2009

o2 the brand

History of o2

O2 is a leading provider of mobile and broadband services to consumers and businesses in the UK. The company is the leader in non-voice services, including text, media messaging, games, music and video, as well as data connections via GPRS, HSDPA, 3G and WLAN.

O2 UK is part of the Telefónica O2 Europe group which comprises integrated fixed/mobile businesses in the UK, Ireland, Germany, the Czech Republic and Slovakia - all of which use 'O2' as their consumer brand. In addition, O2 has established the Tesco Mobile joint venture business in the UK and Ireland, as well as, the Tchibo Mobilfunk joint venture in Germany. O2 is a wholly-owned subsidiary of Telefónica S.A.

As at December 2007, we had more than 40 million fixed and mobile customers across Europe and 29,000 employees across the Group. O2 UK has 18.4 million customers.

O2 was formed in 2001, following the demerger from British Telecom of its former mobile business, BT Wireless.

O2 was ranked as 6th best place to work in the Best Companies to Work for 2008 List and has been awarded a three-star accreditation denoting an 'extraordinary' company.

o2 seems to stick to a dark through to light blue theme with highlights in white for most of its identity. They encourage simplicity and beauty in their promotional material. They sum themselves up with a bubble of oxygen and its a motif they use heavily in campaigns.