Vision Express advert

This is a reasonably new advert for vision express. It uses the eye theme much like the residents as a funny device for an advert. It has a slightly lo-fi approach that works with the costumes to give it a quirky feel, if it was polished it would be scary and not really be appropriate for the advert. It would be risky having a campaign with something similar in it, but i could put a new twist on the idea and make it my own, that could work.

Oxygen bars

http://en.wikipedia.org/wiki/Oxygen_bar
"An oxygen bar is an establishment, or part of one, that sells oxygen for recreational use. Individual flavored scents may be added to enhance the experience. The flavors in an oxygen bar comes from bubbling oxygen through bottles containing aromatic solutions before it reaches the nostrils: most bars use food-grade particles to produce the scent, but some bars use aroma oils."

A oxygen bar could work for this o2 brief, it has a slightly futuristic feel to it. A bar is a place of social interation - where people "connect". The designs of the bars above are quite poorly thought out and look tacky. Particularity the blue backlighting, these could be redesigned to look a lot better. This could be combined into a whole unit.

The residents

http://www.residents.com/historical/

"Over the course of a recording career spanning several decades, The Residents have remained a riddle of Sphinx-like proportions; cloaking their lives and music in a haze of wilful obscurity, the band's members never identified themselves by name, always appearing in public in disguise -- usually tuxedos, top hats and giant eyeball masks -- and refusing to grant media interviews."

The residents have a crazy persona, of eyeball headed men in tuxedos. The image works suprisingly well and has held up for the residents for decades. the roundness of the eyeball works as a head, and gives them a freakish quality, but also the tuxedo offsets that with a smart look. The single eyeball has often been a horror icon, such as a cyclops or saurens eye in lord of the rings, but by pairing it with the tuxedo and right attitude it takes on a fun conotation. This is something i could use in the o2 brief as it is strange but cool. possibly with other facial features such as nose and mouth.

etienne de crecy

etienne de crecy live is similar to the daft punk live show but instead using a giant cube as the visualiser. I like the setup of the cube, with the DJ in the middle. It makes him part of the act and again amplifies whatever hes doing. Theres a futuristic vibe to the set/visuals thats becoming popular at the moment, this could be an angle i work with.

daft punk live

daft punk live is a epic event. The colours, lights and lasers all build up to an amazing show that links the crowd together as one. The visuals amplify the effect of the music and really bring everyone together as one mass. If i could i would try and harness this energy for this o2 brief, try and capture something of what brings the music, visuals and crowd together as one.

real shapable clouds

http://www.onlineweblibrary.com/blog/?p=588

This man has invented a way of shaping clouds to various different shapes. I think that shaped clouds could work in an advert, sky writing has always been popular and it fits with the themes of this project.

Cloud installation

I love this cloud installation, taking something you see every day and bringing it to a different locale makes you reassess and take notice of it again. Clouds could work well for this o2 brief, as they are beautiful, light, and are related to the oxygen which o2 takes its name.