Sunday, 19 July 2009
o2 the brand
History of o2
O2 is a leading provider of mobile and broadband services to consumers and businesses in the UK. The company is the leader in non-voice services, including text, media messaging, games, music and video, as well as data connections via GPRS, HSDPA, 3G and WLAN.
O2 UK is part of the Telefónica O2 Europe group which comprises integrated fixed/mobile businesses in the UK, Ireland, Germany, the Czech Republic and Slovakia - all of which use 'O2' as their consumer brand. In addition, O2 has established the Tesco Mobile joint venture business in the UK and Ireland, as well as, the Tchibo Mobilfunk joint venture in Germany. O2 is a wholly-owned subsidiary of Telefónica S.A.
As at December 2007, we had more than 40 million fixed and mobile customers across Europe and 29,000 employees across the Group. O2 UK has 18.4 million customers.
O2 was formed in 2001, following the demerger from British Telecom of its former mobile business, BT Wireless.
O2 was ranked as 6th best place to work in the Best Companies to Work for 2008 List and has been awarded a three-star accreditation denoting an 'extraordinary' company.
o2 seems to stick to a dark through to light blue theme with highlights in white for most of its identity. They encourage simplicity and beauty in their promotional material. They sum themselves up with a bubble of oxygen and its a motif they use heavily in campaigns.