o2 bubble advert

This is an o2 advert from 2006. It works with the oxygen bubble synonymous with the o2 brand, making up its logo. But this time it flys around a city. o2, see what you can do is the tagline. It is in a way a exercise in the slickness of the graphics. I find the advert is slightly dull except to wow people with the visual effects and camera work. The actual concept is simple and it does relate to the brand, and how it links people together, it is for brand recognision not to promote o2's products. It also assumes that you know somewhat what o2 as it doesnt mention the phone network outright in the visuals of the advert at all. It instead relys on metaphor.